Working Bibliography Essay Example

Working Bibliography Essay Example Working Bibliography Essay Working Bibliography Essay Bering, Jesse. Inebriating Studies: The Effects of Alcohol on Social Behavior. Logical American 10 Apr. 2009. 28 July 2009 scientificamerican.com/article.cfm?id=intoxicating-considers. DeWit, David J., et al. Age at First Alcohol Use: A Risk Factor for the Development of Alcohol Disorders. American Journal of Psychiatry 157 ( May 2000 ) : 745-750. Hawkins, David, et al. Investigating the Effects of Age of Alcohol Use Initiation and Psychological Risk Factors on Subsequent Alcohol Misuse. J STud Alcohol 58 1997 May): 280-290. Perlez, J. Adolescent beverage and the obligation in public activity: Attributing change in the general public. Longman publishers,â 2003. (2) 22-27. Ramathi, R. Drinking Age of 21: Understanding the method of reasoning behind high school drinking. Pretoria: Longhorn distributers. 2003, 2: 75-77. Streeter, Ruth. The Debate on Lowering the Drinking Age. CBS News. (22 Feb. 2009). 28 July 2009 cbsnews.com/stories/2009/02/19/60minutes/main4813571.shtml. West Virginia University. Momentary Effects of Alcohol. www.hsc.wvu.edu. West Virginia University. 28 July 2009 hsc.wvu.edu/som/cmed/liquor/home-fr.htm Worman, Howard J. Alcoholic Liver Disease. www.cumc.columbia.edu. 1998. Columbia University Medical Center. 28 July 2009 cumc.columbia.edu/dept/gi/alcohol.html Explanations Streeter, Ruth. The Debate on Lowering the Drinking Age. CBS News. (22 Feb. 2009). 28 July 2009 cbsnews.com/stories/2009/02/19/60minutes/main4813571.shtml. This source is tenable and is accessible to many. It is examining an issue that has just caused a great deal of discussion in the open field. The paper cites specialists who accept that the drinking age ought to be brought down to 18 years as the age furthest reaches of 21.  This specialists incorporate John McCardell, previous leader of Middlebury College in Vermont, who began a development entitled â€Choose Responsibility, to bringing down the age back to 1 8. 2. Ramathi, R. Drinking Age of 21: Understanding the method of reasoning behind young drinking. Pretoria: Longhorn distributers. 2003, 2: 75-77. The source is solid as the author manages the drinking age of 21. The 18-year-old psyche previously created to the degree of a grown-up along these lines they would will in general remember the pro’s and con’s of liquor as they will in general know the outcomes of resisting all the principles and guidelines therefore whenever legitimized hurt will undoubtedly occur the same number of passings as a rule caused through alcoholic riving or wounds brought about by savagery may tend not to happen as they are very much aware of the results. Postulation Lawful Drinking Age Should be brought down to 18

Journal Prompts for the Elementary Classroom

Diary Prompts for the Elementary Classroom As you plan aâ diary composing program for your understudies, its a smart thought to utilize diary prompts with the goal that your understudies are taking a shot at beneficial experimental writing. A diary composing agenda enables your understudies to evaluate their own advancement each time they compose. Diary Prompts for the Classroom Here is a rundown of instructor tried diary subjects to assist you with beginning in your diary composing schedule: What is your preferred season? Depict how you feel during various occasions of the year.What is your preferred game? Consider indoor games, outside games, table games, vehicle games, and more!Write about your preferred subject in school. What is your least most loved subject?What would you like to be the point at which you grow up? Pick and portray at any rate three occupations that you figure you would enjoy.What is your preferred occasion and why? What conventions do you and your family share?What characteristics do you search for in a companion? How would you attempt to be an old buddy to others?Have you at any point needed to apologize for something you did? How could you feel when the apology?Describe a regular day in your life. Utilize tangible detail (sight, sound, contact, smell, taste) to make your day by day experience come to life.Describe a dream day in your life. In the event that you could structure an entire day to do everything without exception you needed, what might you decide to do?If you could pick one superpower to have for a day, which would you select? Portray in detail your exercises as a superhuman. Should youngsters have severe sleep times? What do you believe is a reasonable sleep time for youngsters your age and why?Write about your siblings and sisters. On the off chance that you dont have any, do you wish you did?What is increasingly significant throughout everyday life: presents or people?What do you believe is the ideal age to be? On the off chance that you could pick one age and remain that age everlastingly, what might you choose?Do you have any monikers? Portray where the monikers originated from and what they intend to you.Write about what you do on the ends of the week. How do your ends of the week vary from your weekdays?What are your preferred nourishments? What are your least most loved nourishments? Portray how it feels to eat every one of the foods.What is your preferred kind of climate? Expound on how your exercises change with various sorts of weather.When you are feeling pitiful, what perks you up? Depict in detail.Describe your preferred game. What do you li ke about it? For what reason are you acceptable at it?Imagine that you are imperceptible. Compose an anecdote about the day you turned invisible.Describe what its like to be you. Expound on a day in your life. What is the most fascinating thing that you realize how to do? What makes it intriguing and for what reason do you do it?Imagine that you went to class and there were no instructors! Discussion about what you did that day. Altered By: Janelle Cox

Admission Essay For College - Easy Writing Tips

Admission Essay For College - Easy Writing TipsWhile selecting admission essays for college, students must keep in mind some of the basic necessities like the length, information and relevance of their papers. There are many ways to make the essay easy to write and understand. Here are some of the common materials that can help you in writing a well written admission essay for college.One of the first things to note is the aptitude. We all know that an admission essay sample for college should be related to the student's prospective college. This means that it should be relevant and should be about the college you want to enter and not vice versa. The key here is the aptitude of the student.To have an application essay that will get you the acceptance or rejection, one must go beyond the material. Since the student will not have knowledge about the college, he must look for aptitude and inspiration to turn out a good essay. There are plenty of free resources online, which are all des igned to help the students to get hold of their colleges, by having matching aptitude. Though there are lots of guides and resources, we are interested in the easy ones that we can use.These are the free materials that most of the colleges provide free of cost to the students. They are really useful in having a unique and accurate sample, which would be appropriate for our colleges. We must be honest in the material because the more detailed the information, the easier it is to compare with other candidates. Such sample can also act as an online reference, which we can refer to whenever we need any changes.But these essay samples for college should not be restricted to just taking in colleges. This means that you can also refer the sample to your friends, who may be applying to the same colleges. This will help you to have a personalized essay for college. If you do this, then it will give you enough time to revise your essay, so that it can be acceptable by the college that you wan t to apply to.Lastly, we would suggest that you make a checklist of items that you need to include in your essay, and write it down, after thoroughly considering the list. You must remember that it is your admission essay for college, and you must use all the resources at your disposal to create a unique article for your college. Try to write all the required points and organize them properly, so that you can ensure that the essay can be approved.It is better to make a checklist of the points that you would like to include in your essay samples for college. You should not keep repeating the same information that has already been discussed. Make sure that you can use the resources to generate the essay, so that you can make it unique and persuasive.

Analysis Of Othello By William Shakespeare - 1306 Words

ago is able to manipulate different characters throughout Othello by appearing to be honest and trust worthy, and using this to make people believe what he is saying is the truth. This means that Iago can tell them what he wants, in order to achieve whatever he desires. Simply, Iago is a two-faced character. A very ironic part of the play is when Iago says, â€Å"By Janus†, as Janus is a two- faced roman god. The first person/character is Rodrigo. Rodrigo is blinded by his love for Desdemona and is prepared to try anything to win her heart. This makes him an easy target for Iago, as Rodrigo will do anything to get what he wants, Desdemona. Rodrigo is initially displeased with iago, as he has paid iago to promote a marriage between him and Desdemona, but instead Desdemona had married Othello. However, iago easily restores Rodrigo’s faith in him by expressing his hatred for Othello he says varying words, like ‘despise me I do not’- when Rodrigo asks if he hates Othello. Rodrigo is used for his money, Iago tell his him repeatedly to ‘put money in thy purse’. Even when Rodrigo threatens iago, ‘ assure yourself I will seek satisfaction of you (SCENE FOUR), he doesn’t have the necessary willpower and strength to back up his threats, and instead is convinced by Iago to murder Cassio by â€Å"knocking out his brains’. However, iago intents Ro drigo, as well as cassio to ‘live roderigo-. To make sure of this he stabs roderigo after he is wounded by cassio. Another person manipulated by IagoShow MoreRelatedOthello Analysis : Othello By William Shakespeare1115 Words   |  5 PagesRiley Thompson Professor Grill LIT 200 2 November 2014 Othello Analysis Assignment Othello, a play that was written in 1604 by William Shakespeare, is an example of a type of story called a â€Å"tragedy.† Throughout the course of the work, Othello proves himself to be very easily misled, despite his heroic status. This causes him to lose his ability to make good judgments and decisions. Even though Othello had a reputation as a hero, he ends up being one of the most gullible characters in the play whenRead MoreAnalysis Of Othello By William Shakespeare Essay2413 Words   |  10 Pagesprocess, such as a process known as Classical Conditioning. Mind manipulation has been presented by villains throughout movies, novels, and even plays. The play Othello, written around 1603 by William Shakespeare, with the villain character Iago, is characterized as a jealous, hubris, sinister, crafty, and manipulative being. William Shakespeare has managed to write a tragic play where he used Iago’s malicious words to provide early Classical Conditioning, to cloud Ot hello’s mind of critical thoughtsRead MoreAnalysis Of Othello By William Shakespeare1579 Words   |  7 Pagesdiscriminated against due to your race? In Othello by William Shakespeare the theme of race is evident through out the play and is a very critical aspect towards the plot. Since Othello has a strong sense of self he is able to counter-balance the overt racism he is faced with in the beginning because he is respected and has high stature as a war general. Him and his wife lived happily without worrying what others thought of their bi-racial marriage. But, when Othello hears rumors of his wife’s possibleRead MoreAnalysis Of Othello By William Shakespeare1436 Words   |  6 PagesRasheed Patrick Ms. Milliner EES21QH-01 01/17/17 Final Paper In Othello every character has their own personalities that makes them the person they are. In Othello there are characters that show true grit, a fixed mindset, and a growth mindset. Each characters are different which makes the book even more interesting. True grit means to endure and push through to do something better no matter what it takes. An example of grit is studying for a long period of time for a test and enduring the amountRead MoreAnalysis Of Othello By William Shakespeare1240 Words   |  5 PagesRationale In Part Four of the course, Critical Study, we studied Shakespeare’s tragedy, Othello. This is a play that comprises of enduring themes of love, betrayal, jealousy, appearance versus reality, racism, and revenge. I chose to write a diary for this play because we are only presented with the facade of these characters. Throughout the play, the audience is left to wonder what goes on behind the scenes. And the only way to achieve this is to put ourselves in their shoes in order to experienceRead MoreAnalysis Of Othello By William Shakespeare865 Words   |  4 PagesHandkerchief William Shakespeare is a famous writer had written lot of poetry, stories, dramas etc. In his drama, he usually has a sad ending. He introduces a clue that diverts a character’s mind and thought. One of his plays named â€Å"Othello† he introduces a handkerchief as a clue that had diverted different characters’ thoughts. That handkerchief changed from a love token into a source of suspicion in Othello’s mind. In this story, main character named Othello, who gave that handkerchief to his wifeRead MoreAnalysis Of Othello By William Shakespeare1505 Words   |  7 PagesQuanisha Taylor Dr. Traylor English 1102 16 November 2015 Sadistic Motives In William Shakespeare’s play Othello Iago has the ability to charm and convince people of his loyalty and honesty. Iago immediately introduced his malicious desire for revenge, but he had no proven reason for his actions. Throughout the play Iago devises a devious plan to convince the other characters of his cunning contrivance. Iago treats others as the fool with no intentions of caring about their feelings. Behind hisRead MoreAnalysis Of Othello By William Shakespeare1575 Words   |  7 Pagesdiscriminated against due to your race? In Othello by William Shakespeare the theme of race is evident through out the play and is a very critical aspect towards the plot. Since Othello has a strong sense of self he is able to counter-balance the overt racism he is faced with in the beginning because he is respected and has high stature as a war general. Him and his wife lived happily without worrying what others thought of their bi-racial marriage. But, when Othello hears rumors of his wife’s possibleRead MoreAnalysis Of Othello By William Shakespeare1090 Words   |  5 Pagesyears, women have been seen as inferior and weaker than men, while men are seen as superior and stronger than women. However, the word strong doesn t measure their physical strength, but by their strength to ignore societies standards. Othello by William Shakespeare takes place during the late 16th century a time in which women didn’t have a voice and were expected to be obedient and chaste. Although this was the case for many women, Emilia is a strong character because she stood up for what she believedRead MoreAnalysis Of Othello By William Shakespeare1378 Words   |  6 PagesEES21GH-02 01/20/17 Final paper Throughout the play Othello by William Shakespeare, we sit in on the life of an African American military commander, or Moor, who was deceived by a jealous under officer named Iago. Iago’s only motive for deceiving the Moor was animosity because Othello did not promote him to Lieutenant. With the help of a passive man named Roderigo, Iago was able to convince Othello that his wife had cheated on him with the man Othello did promote to Lieutenant, named Cassio. After convincing

Essay on Brown Vs. Board of Education - 1458 Words

Congress shall make no law...abridging the freedom of speech, or of the press (U.S. Constitution). Throughout the ages, censorship has shown up in various forms ranging from printed works to television and the Internet. It can have the positive effect of protecting children from things they are too immature to view, but it can also have negative effects. Censorship may even suppress new and different ideas, keeping them from being made public. It may also set limitations, which stifle the creativity of authors and prevent them from thoroughly expressing their ideas. However it states the government should not censor the people of this country. In the novel Fahrenheit 451 by Ray Bradbury the people in the town of Phoenix were censored.†¦show more content†¦They felt that the use of such an insulting word is harmful to the self-esteem of young African-American children. However the NAACP are not the only ones pushing for the banning of this book. A small group of parents h ave protested the book for the same purposes (Grossman). Another novel The Merchant of Venice by William Shakespeare was banned in Michigan because it portrayed a negative image of Jews. However other novels of Shakespeare were challenged also because parents and officials thought that some characters depict a homosexual image (Ockerbloom). Although these books were banned it did not stop the inevitable. People will continue thinking about what is actually happening in the world and what is the government doing and are they hiding anything from the people. Censorship has happened everywhere and happens everyday especially inside schools. In city schools there have been conflicts over what students should or should not learn. Censors decide that they should protect students from materials and activities that are upsetting and issue the wrong ideas. These ideas are said to weaken parental authority; challenge students political moral, or religious views; or brainwash them into other ways of thinking (Sherrow10). By protecting them they mean targeting academics. Courses that deal with drug prevention, sex education, development of character, orShow MoreRelatedBrown Vs Board Of Education945 Words   |  4 Pagesbring on change. Brown vs Board of education is one case that still has great significance in history. Not only did it have a huge effect on segregation, but America as well would not be the same. My surroundings would totally change if this case had not been established. Brandon would not be my best friend, and sadly without the desegregation in schools we would have never crossed paths. Oliver Brown stood as the representative plaintiff in the case Brown vs. Borad of Education. He felt so strongRead MoreBrown Vs Board Of Education945 Words   |  4 Pagesbring about change. Brown vs Board of education is one case that still has great significance in history. Not only did it have a huge effect on segregation, but America as well would not be the same. My surroundings would totally change if this case had not been established. Brandon would not be my best friend, and sadly without the desegregation in schools, we would have never crossed paths. Oliver Brown stood as the representative plaintiff in the case Brown vs. Borad of Education. He felt so strongRead MoreBrown Vs. Board Of Education1143 Words   |  5 PagesBrown vs. Board of Education (1954) was a landmark Supreme Court Case that overturned the separate but equal ideology established by the earlier Supreme Court Case Plessy vs. Ferguson (1896). The Plessy vs. Ferguson court case had a profound affect on the social interaction of racial groups in the late 19th to early 20th century causing tension between the two most prominent races within the United States, the Caucasians and the African Americans, which included Hispanics and other non-white citizensRead MoreBrown vs Board of Education600 Words   |  3 PagesThe Brown vs Board of Education as a major turning point in African American. Brown vs Board of Education was arguably the most important cases that impacted the African Americans and the white society because it brought a whole new perspective on whether à ¢â‚¬Å"separate but equal† was really equal. The Brown vs Board of Education was made up of five different cases regarding school segregation. â€Å"While the facts of each case are different, the main issue in each was the constitutionality of state-sponsoredRead MoreBrown Vs. Board Of Education878 Words   |  4 Pages Brown vs. Board of Education Is our nation becoming segregated again in light of the recent current events? When you turned on your television last week, did you get a sense of remorse for both the black community as well as the law enforcement community? Our nation is facing many obstacles today regarding equal rights for all. Recently, I have read an essay released in a magazine called, The American School Board Journal, titled â€Å"The Ruling that Changed America† by Juan Williams which he alsoRead MoreThe Brown Vs Board Of Education Essay1343 Words   |  6 PagesThe Brown vs Board of Education was a remarkable set of five cases that paved the way for desegregation in schools and eventually resulting in the Civil Rights Act being passed. These cases however weren’t the only catalysts that forced the Supreme Court to question the wording of the Constitution and the Bill of Rights and neither were they the only pivotal cases that changed the way America as a whole looked at the black commu nity and how to interact with them. The Plessy vs Ferguson case wasRead MoreBrown vs. Board of Education2484 Words   |  10 PagesBrown v. Board of Education Brown v. Board of education case took place in 1954. It is one of the most important cases in the American history of racial prejudice. The U.S. Supreme Court recognized separate schools for blacks and whites unconstitutional. This decision became an important event of struggle against racial segregation in the United States. The Brown case proved that there is no way a separation on the base of race to be in a democratic society. Brown vRead MoreBrown vs. Board of Education2169 Words   |  9 PagesKirisitina Maui’a HIS 303 Brown vs. Board of Education Mr. Mohammad Khatibloo November 1, 2010 Brown v. Board of Education â€Å"To separate them from others of similar age and qualifications solely because of their race generates a feeling of inferiority as to their status in the community that may affect their hearts and minds in a way unlikely ever to be undone† by Chief Justice Earl Warren, Majority Opinion. Imagine you are a seven year old and have to walk one mile to a bus stop by walking throughRead MoreThe Brown Vs. Board Of Education Essay1195 Words   |  5 Pagesthen results in unfair education opportunities. Many residents of Charlotte NC are unaware of this, or feel they have no voice. It is however the law for students to receive equal education, and North Carolina has a No Child left Behind Act that is clearly not in full effect in CMS, which will eventually force CMS supervisors to start playing a role in how their schools will not fall short of making their students successful. Background The Brown vs. Board of Education of Topeka in 1954 ruledRead MoreEssay on Brown vs. Board of Education786 Words   |  4 PagesBrown vs. Board of Education Although slavery was finally ended at the end of the nineteenth century black people found themselves still in the process of fighting. What they had to fight for was their own rights. The Emancipation Proclamation and the end of the civil war brought about literal freedom but the beliefs and attitudes of whites, especially in the south kept the black people repressed. In this paper I would like to share the research that I found that helped to launch the fight

Goals and Dreams free essay sample

Goals and Dreams Goals and Dreams Completing your goals, achieving your dreams and securing your future, these are the most important things to fulfill. The quality of your future and your family’s future is the most valuable asset you have in life. I have decided to secure my future and my family’s. I have returned to school with dedication and an attitude that will ensure I complete my degree path, one of the most important paths to see through. I’ve decide to return to school for many reasons. I want to provide my family with the best lifestyle I can. I want to have a job where I can take my family on vacation every other year.I want my wife to live with no stress about money and be able to buy herself a gift without the worry of bills. I desire my son to have all the experiences I had growing up. We will write a custom essay sample on Goals and Dreams or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I want him to be able to play any sport, join any club, and go to summer camps. I am also going back to school, just for me. I see myself with a doctorates degree, maybe not in the next ten years, but by the time I’m ready to retire, and I’m ready to give back to others with the knowledge I’ve gained through my education. Returning to school is very important to me, regardless of any type of roadblocks.I have been given the perfect opportunity for schooling now that I’m in the military. Before, I saw my education slipping away due to cost, and due to my long break after my high school graduation. I’m now in the situation where the military has given me a second chance by giving me free education. Although the school’s financial roadblock is out of the way, there are still others. My wife is going to school full time and not working and we have a son, making finances very tight. Free time is now becoming minimal with the military taking so much of it up.I also want to spend as much time with my family as possible. Work takes away from me being with my family, and school does the same, but for all will, there is a way. I know that returning to school is going to be a drastic change in my life style, and I’m ready to take on this challenge! I have set aside time throughout my work day for studying which my supervisor supports, and this allows less time spent at home with school and more quality time with my wife and son. I have organized with my wife separate shifts for doing our homework at home, and this allows both of us to have one on one time with our son. Most importantly, we now have an iron solid budget while my wife isn’t working, allowing us to still enjoy life and a secure way of life while completing our degrees. Completing your goals, achieving your dreams and securing your future, if there is a will there is a way! I have returned back to school with a purpose, and I will see this through. My family will be more secure, and living life better then we could have ever imagined. Although there are many roadblocks through my journey to my degree, my wife and I are making it happen. We have decided to take on the challenges for success, and we will overcome anything in our way.

Strategic Plan to Improve Marketing Management of Beauty Products in Unilever Company

Introduction Planning is one of the tools used in improving efficiency, effectiveness, and performance of organizations. Most organizations have realized and adopted this aspect. The management of organizations is no longer embracing general plans. They have realized the importance of strategic plans as they are more comprehensive than general plans.Advertising We will write a custom essay sample on Strategic Plan to Improve Marketing Management of Beauty Products in Unilever Company specifically for you for only $16.05 $11/page Learn More Strategic plans capture significant details and often bear positive results when implemented. These tools portray certain aspects that may seem insignificant, yet they have a big effect on the organizational activities. Strategic plans are prepared through strategic analysis (Abraham, 2012). Strategies are formulated basing on the strategic analyses. Strategic analyses give the management of organizations well informed and comprehensive bases of understanding organizational environment (Hitt, Ireland Hoskisson, 2012). Also, the interaction of the organization with the environment is well comprehended. Therefore, it becomes quite easy to raise the levels of efficiency and effectiveness in the organization. This is done by intelligent redeployment of organizational resources (Hitt, Ireland Hoskisson, 2012). Strategic plans are vital in improving all aspects of organizational performance. This paper presents a strategic plan of Unilever. This is a company that produces and distributes consumer products. The plan focuses on the marketing management of beauty products of the company. Background/Situational Analysis Unilever is a multinational company dealing in the manufacturing and distribution of consumer products. The company is ranked third on the list of companies dealing in consumer products based on the 2011 global business statistics. Unilever deals in a wide range of products among them hea lthcare products, as well as consumable products. The organization has been operating for more than 80 years. The Unilever Company is one of the most treasured companies in the world with its assets and intermediaries located in various parts of the world. The Unilever Company has set a leading pace in providing high quality beauty products (Jones, 2005).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The beauty products of the company are well known by quality all over the world. This has been critical in defining the organization to its customers worldwide. The company’s brand originates from the beauty products. Unilever operates through subsidiaries that help in easing its global operations. The demand for beauty products in the world continues to grow due to the rising number of people who are using beauty products. However, competition in the beauty industry is becoming stiffe r day by day as other beauty product companies are coming up. This implies competition on the side of the beauty products being produced by Unilever. In the recent times, there has been a twist in the beauty industry with more people turning to products with herbal ingredients. These products have been known as the natural beauty products. Individuals are emphasizing on the use of beauty products that have been manufactured using the natural ingredients. Many companies have come up with what is called the herbal beauty products (Peter Donnelly, 2009). Many changes are taking place in the beauty industry. This denotes competition for companies like Unilever that have been in the industry for a long time. A review on marketing improvement has been the focus of the organization. Unilever has been forced to incur great expenses on advertising so as to beat the competition. The focus on improving marketing management is important in ensuring that the company remains relevant in the mark et. There is still a certain level of trust in the company products by its network of customers (Piotraschke, 2008). Since the start of the 20th century, the company has embarked on aggressive marketing of its products. Enhanced advertising and promotion campaigns were held in the last decade than in any other period of the company’s existence. The year 2010 recorded the highest amount of money ever used by the company in advertisement. The company has also been focusing on diversity as one of the means through which to increase the number of customers while maintaining the existing ones. An example is the introduction of the anti-ageing beauty products. As it is now, competition is still imminent and is likely to persist into the future.Advertising We will write a custom essay sample on Strategic Plan to Improve Marketing Management of Beauty Products in Unilever Company specifically for you for only $16.05 $11/page Learn More Market strategizin g and implementation of both long-term and short-term plans has to be held up by the organization. It has been quite efficient for the short time and will be more helpful if it is done in a comprehensive way. The marketing department of Unilever will come up with improved strategies that will help them in understanding the external environment (Piotraschke, 2008). SWOT Analysis Strengths of Unilever Unilever is a large company with operations in five major continents – Asia, Europe, South and North Americas, as well as Africa. The company has a large revenue and capital base which comes from the diverse products of the company. Unilever deals in more than four hundred different products. This has helped to keep the capital base of the company intact even when a certain line of product is not performing well in the market. The firm has been operating on profits despite the challenges being faced in the world economy. Unilever operates in different parts of the world, and this is achieved through subsidiaries (Unilever Website, 2012). The company sells its products in more than 150 countries around the globe. Subsidiaries reduce centralized planning and the negative effects associated with such plans. Planning is thus easily decentralized hence addressing all issues existing in the specific environment and market. Having been in the market for over 80 years, Unilever has managed to establish a strong brand depicted in its products. Unilever has a wider coverage in the market already meaning that there are a sizable number of customers who have developed loyalty to their product (Unilever Website, 2012). Unilever has managed to enter and establish deeper roots in the local markets. It has knowledge of different cultures that preempt different consuming patterns in the market. All the four major brands of Unilever have gained a wider acceptance in the market. The company produces beauty products that cater for both men and women. Unilever has a well network ed marketing approach with each focusing on certain regions of the world (Unilever Website, 2012). The company has maintained a good record environmental sustainability. This starts with the ingredients which go into their beauty products. They conduct various tests to ensure that their products do not have negative impacts on the health of their customers. Also, they have a good record of adhering to environmentally conscious technology in producing the products (Piotraschke, 2008).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Weakness Unilever is constrained by many factors in its effort to boost its brand and the wide presence in the market. As good as it is for the company to concentrate on a big number of products, it also works to the disadvantage of the organization. Unilever has a high number of products, and this limits it from concentrating on improving the marketing of its beauty products. Monitoring its products in the market is a big challenge since the company has so many products. The monitoring of the product consumption patterns forms the basis on which effective strategies of improving marketing are crafted (Piotraschke, 2008). The company has a very big workforce. Aligning such a big workforce to the objectives of the organization is quite challenging. It entails the alignment and moderation of the needs of the workers first. This is a costly and time consuming affair, and it brings delays in the formulation and implementation of strategies. Unilever is choosing to partner with other com panies. This has a positive outlook on the inside. However, when it is looked at extensively and from a marketing point of view, the company is likely to lose its brand, position, and value. Unilever has taken too long to bring other products into the picture. The company has been relying on its ancient and pioneer products for quite long. It banks heavily on a certain number of beauty products in the personal care brands. This is quite risky as any of these products can lose value leading to the general loss of significance by the company (Piotraschke, 2008). Opportunities In the wake of the renewed sense of embracing beauty in the world, many people are embracing the use of beauty products. Beauty and fashion is graduating into a big industry. Unilever can use this chance to foster good relations through its product and become one of the major suppliers in the market. As people continue to embrace the use of beauty products, the company shall gain a significant number of customers . If the company engages in best customer practices by way of products and service offered, more customers will be attracted to the company (Piotraschke, 2008). It was noted earlier that Unilever has a good strategy with the local markets. The company interacts well with customers hence understanding the customers’ needs regarding their products. This is also an opportunity for the company as the developing countries get integrated in the global market. The fashion industry is gaining momentum in the developing countries. The company can easily capture these markets using previous experience in dealing with local markets (Aslam, Garcà ­a, Szczecina Lima de Faria, 2008). Diversity of products is an issue that is being addressed by the company. In the recent past, the company has been devising a number of new products to meet the changes in consumption. An example of such products is the Vaseline cocoa butter lotion and the anti-ageing beauty products. The changing beauty nee ds is creating an opportunity for Unilever. Unilever is crafting new products to match the needs in the market and enhance growth of the company (Piotraschke, 2008). Threats Competition in the beauty industry is stiff. Companies are coming up daily and manufacturing similar products as those that are manufactured by Unilever. This gives the company a hard time as it responds to the changing needs in the industry. Companies from different parts of the world, especially Asia, are manufacturing complementary products and attaching lower prices to these products in the market (Piotraschke, 2008). The shift in the consumption paradigm with the concept that herbal products are the best on human has affected the organization. Various herbal companies have used this to change the minds of consumers and have taken over a number of local markets (Piotraschke, 2008). A rise in prices of raw material has been witnessed in the recent times. The price of palm oil remains to be a worry for Unileve r. Palm oil is critical in the manufacturing process of beauty products. The cost of production has been rising, yet this cannot be easily passed to consumers owing to the competition observed in the industry. The increased cost poses a risk to Unilever. It can result to a shrink in profits. Increased competition is expected due to the entrance of other companies in the industry. Market focused and equally serious companies such as P G are flooding the market with their products. This is indeed a nightmare for Unilever given the many years it has enjoyed market dominance (Aslam, Garcà ­a, Szczecina Lima de Faria, 2008). Areas to be emphasized in the strategic plan As said earlier, strategic plans center on major issues in streamlining the functioning of an organization. As it is with this organization, the major focus will be on improving the marketing management of the personal beauty products. From the analysis, the marketing management of Unilever is not strong enough to deal with competition and other challenges in the marketing environment. The marketing team will need to be tailored to meet the marketing demands. Most organizations are turning to best human resource practices among the employees. Effective management of employees will be a good tool of bridging the vacuum existing in the market. If any organization has to improve its performance, it has to be ready to invest substantially. Marketing improvement forms one of the major goals of this strategy. Training the marketing staff will be one of the priorities for the management. Staffs need to be informed about the demands in the market and how to introduce and maintain the products of the company. Marketers will be trained not only on the basic skills in marketing, but also the technical aspects of marketing. In this case, the technicalities of products, such as their composition and their effect in use, must be understood by the team (Effron, Gandossy Goldsmith, 2003). Market diversification will also be an area of focus in the strategic management improvement. In the analysis, it has been discovered that the company has been focusing on diversifying its products though not so much has been achieved. Many other companies are diversifying their products. Diversification is one of the important and efficient methods of improving marketing. This can be done by producing products that address the needs of different consumers. The consumers of beauty products can be categorized into three groups. These are the ageing people, men, and women beauty products. If the products are tailored and end up meeting the needs of all these groups, then Unilever will be assured of capturing bigger market compared to what its current status (Jones, 2005). Quality management is a method that is used in gaining and maintaining customers in the markets. The management of Unilever will need to focus on quality of the personal care beauty products. Quality management is a sure way of improving t he quality of goods and services in the market. It is a leading way of market differentiation. A lot goes into quality management especially if the organization will be required to enhance quality management. The importance of focusing on quality for Unilever will be to assure the customers of value for their money. Many trendy products are coming up, and reassuring the customers through quality must be embraced to capture customer loyalty. It will enhance loyalty and make the customers trust the company products. As part of quality assurance to customers, the marketing team will be trained on standards that go into the manufacturing of the products. In this case, it is expected that customers will respond to queries about the products. Therefore, the marketing team will convince them to continue using the products (Aslam, Garcà ­a, Szczecina Lima de Faria, 2008). Evaluation of the areas of focus in plan It is important to measure the success of any plan. It helps one to understan d the level of achievement in each of the objectives in the plan. It also helps in understanding the gaps that arise from the implementation plan thus easy to fill the gaps so that the plan can be kept on track. The training of the marketing team by focusing on the technical aspects of products can only be tested in the field. After a marketing exercise has been run, surveys will be conducted to ascertain the depth of customer understanding about the products. As the company introduces diversified product in the market, the customers will be informed of products through marketing campaigns. The acceptance levels will be measured through the consumption trends during the early stages of product introduction into the market. The only way to determine whether the quality of a product is appealing is through the rate at which it is being consumed. Customer opinions will be sought to establish the areas of weakness in the quality of products and the general way in which the product is ad ministered by the company. Conclusion Strategic plans are meant to facilitate comprehensive changes so as to raise the perspective in which the organization and management of activities is done. For such plans, understanding of the areas which need change in the organization is very critical. This is done through comprehensive and analytical tools such as the SWOT analysis. References Abraham, S.C. (2012). Strategic planning: A practical guide for competitive success. London: Emerald Group Publ. Aslam, S., Garcà ­a, E., Szczecina, J.C. Lima de Faria, H.A. (2008). UNILEVER Portfolio Management. Web. Effron, M., Gandossy, R.P. Goldsmith, M. (2003). Human resources in the 21st century. Hoboken, N.J: J. Wiley Sons. Hitt, M.A., Ireland, R.D Hoskisson, R.E. (2012). Strategic Management Cases: Competitiveness and Globalization. Mason, OH: South-Western Pub. Jones, G. (2005). Renewing Unilever: Transformation and tradition. Oxford: Oxford University Press. Peter, J.P. Donnelly, J.H. ( 2009). Marketing management: Knowledge and skills. Boston: McGraw-Hill Irwin. Piotraschke, F. (2008). Brand Portfolio Management, Basic Principles and Recent Trends Shown in Context of Unilever, a Consumer Goods Company. München: GRIN Verlag GmbH. Unilever Website (2012). Customer Development. 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